I’m an advocate of A:B testing of all elements of design and copy. However, that doesn’t mean that good design intuition can’t help advance the baseline from which you start your testing.
Which Test Won? has a list of real world A:B tests run on different homepages, lead gen pages, search landing pages etc, all with [...]
Test your design intuition (Thursday, December 10th, 2009)
CNN NewsPulse and the future of content (Wednesday, October 28th, 2009)
CNN relaunched this week with a complete redesign.
Along with having some smart advertising introduce the new layout, integrated well with the IAB standard units, they highlighted another section at the top of their navigation: CNN NewsPulse
This dashboard approach combines a few items you have probably seen elsewhere on content sites. You have probably seen [...]
Post from: Marketing.fm – Eric Friedman
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